// projects
Teardowns, critiques, and the occasional PRD.
Everything here starts from a real product. I pick it apart, figure out what the team was optimizing for, and where I'd have pushed back.
Teardown
Why Duolingo's streak is genius (and a little cruel)
A close look at the mechanic that keeps millions of people opening an app they'd rather ignore — and where it quietly backfires.
6 taps to see today's progress
1 glance, framed as a streak you'd hate to lose
Product critique · 6 min read
Case study
A mock PRD: Instagram Close Friends, reimagined
What if "close friends" was a real relationship, not a list? A full product requirements doc, written the way I'd pitch it.
static list nobody updates
a relationship that changes as you do
Product design · 8 min read
Concept
Notion's onboarding: what works, what doesn't
Placeholder — replace with your next teardown once it's written.
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Coming soon
Concept
Spotify Wrapped as a growth loop
Placeholder — replace with your next teardown once it's written.
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Coming soon